Course curriculum

  • 1

    🚨 Important Program Info 🚨

    • Welcome!

    • Trainings + group coaching call dates

    • Housekeeping

    • Facebook group

    • Course breakdown

    • Your friendly reminder

    • A tip for learning

    • Submit your Q + A questions here

    • Become an affiliate and make 35% commission with us!
  • 2

    iOS 14 Changes

    • iOS 14 changes going forward

    • Domain verification
  • 3

    Week 1: Back to Basics

    • Types of ad managers

    • What to charge

    • Setting expectations

    • Basic business and ad account set-up

    • Getting a client to add you as an admin on their account

    • Facebook's ad policies

    • What is a sales funnel?
  • 4

    Week 2: Pixels

    • What is a pixel?

    • Do I need more than 1 pixel?

    • Installing a pixel

    • Pixel Helper
  • 5

    Week 2: Custom Conversions + Standard Events

    • Standard Events

    • Custom Conversions

    • The difference between Standard Events and Custom Conversions

    • Aggregated Event Measurement
  • 6

    Week 2: Audiences

    • Different types of audiences

    • Setting up custom (warm) audiences

    • Setting up lookalike audiences

    • Cold audience mining with ad set level suggestions

    • Setting up cold audiences

    • Audience stacking
  • 7

    Week 3: Creative That SELLS

    • Ad elements

    • Creating graphics that wow

    • Brand Kit In Canva

    • WhatFont + ColorZilla

    • Scripts for video ads

    • Creating high-converting copy

    • The Ad Library
  • 8

    Week 4: Campaign Set-Up

    • Start here

    • The ad hierarchy
  • 9

    Week 4: Campaign Level

    • Choosing your objective

    • Setting up at campaign level

    • What is CBO?

    • What is ABO?

    • The difference between CBO and ABO
  • 10

    Week 4: Audiences At Ad Set Level

    • Cold audience set-up

    • Lookalike audience set-up

    • Warm audience set up
  • 11

    Week 4: Ad Level

    • Setting up your ads at ad level
  • 12

    Week 4: Setting Up Your Campaign

    • Conversion Campaign

    • Traffic Campaign

    • Video View Campaign

    • Message Campaign

    • Which campaign do you do if you can't use a pixel?

    • Which campaign should you choose?

    • Duplicating

    • Learning phase

    • Setting your campaign budget
  • 13

    Week 5: Funnels + How To Have A Kick-Butt Strategy

    • Sales funnel training with Renee-Nichole

    • Best practices for online experts

    • Best practices for local businesses

    • Previous Q & A call replay with Renee
  • 14

    Week 6: Measuring Performance, Troubleshooting, Scaling + What's Next

    • Understanding your ads' performance

    • Troubleshooting: Lacking KPIs

    • Troubleshooting: Rejected ad

    • Troubleshooting: Disabled ad account + Facebook chat support

    • Troubleshooting: Learning limited

    • Troubleshooting: Ads not spending money

    • Troubleshooting: Results aren't matching in ad manager

    • Quick measurement with custom columns

    • Scaling your ad spend

    • WATCH THIS BY DEC 15: What's next?
  • 15

    Q + A Replays

    • Week 1

    • Week 2 *Please note: there were no questions this round, just introducing each other*

    • Week 3

    • Week 4

    • Week 5

    • Week 6
  • 16

    Bonus Trainings

    • What questions to ask on your intake form?

    • What questions to ask in your in-depth targeting questionnaire

    • The Facebook groups I go through to find clients

    • Boundaries Buster

    • Contract musts for an ad manager

    • On-boarding checklist

    • Off-boarding checklist

    • Ad Intensive
  • 17

    Bonus Training: CRM Training with Dubsado

    • Start here

    • Settings

    • Templates

    • Scheduler

    • Proposal set-up

    • My process with Dubsado

    • Your action plan
  • 18

    Bonus Templates

    • Dubsado Proposal Template

    • Welcome Pack Template

    • Ad Reporting Template

    • Contract Template

    • On-boarding checklist

    • Off-boarding checklist
  • 19

    Bonus Templates: CRM Emails

    • Discovery call confirmation

    • Proposal (post-discovery call)

    • Contract + invoice

    • Next steps (after payment + contract signed)

    • Invitation to book kick-off call

    • Kick-off call confirmation