Course curriculum

    1. Welcome!

    2. Submit your Q + A questions here

    3. Housekeeping

    4. Facebook group

    5. Course breakdown

    6. Your friendly reminder

    7. A tip for learning

    8. Help us make The Ads Wiz a better course with your suggestions!

    1. Types of ad managers

    2. What to charge

    3. Setting expectations

    4. Basic business and ad account set-up

    5. Getting a client to add you as an admin on their account

    6. Facebook's ad policies

    7. What is a sales funnel?

    1. Ad elements

    2. Creating graphics that wow

    3. Brand Kit In Canva

    4. WhatFont + ColorZilla

    5. Scripts for video ads

    6. Creating high-converting copy

    7. The Ad Library

    1. What is a pixel?

    2. Do I need more than 1 pixel?

    3. Installing a pixel

    4. Pixel Helper

    1. Standard Events

    2. Custom Conversions

    3. The difference between Standard Events and Custom Conversions

    1. Different types of audiences

    2. Setting up custom (warm) audiences

    3. Setting up lookalike audiences

    4. Setting up cold audiences and cold audience mining (More specifc audiences 1M-6M)

    5. Broad cold audience mining (THIS is the current best practice for cold audiences)

About this course

  • Free
  • 110 lessons
  • 16 hours of video content