DIY Your Digital: Meta Ads for Business Owners

A 6-week course teaching you the proven strategies to scale your business with Meta ads

Interested in this course? Email us at [email protected]

Course curriculum

1. Housekeeping
2. Submit your Q+A questions here
3. Want continued support? Click here!
1. Community support students: Get access here!
2. Self-study students: Upgrade right here!
1. Welcome!
2. Your friendly reminder
3. A tip for learning
4. A quick note
5. Need me to talk quicker or slower? Here's a little trick!
1. Setting up your Business Manager
2. Add a payment method to your account
3. Verify a domain
4. Meta's Ad Policies
1. What is a pixel
2. Do I need more than 1 pixel?
3. How to set up your pixel
4. Pixel helper
1. Ad elements
2. Get inspo with the Meta Ad Library
3. Creating graphics that wow
4. Video creative
5. WhatFont + ColorZilla
1. Standard Events
2. Custom Conversions
1. Start here
2. The ad hierarchy
1. Choosing your objective
2. Setting up at campaign level
3. What is CBO?
4. What is ABO?
5. The difference between CBO and ABO
1. Cold audience set-up
2. Lookalike audience set-up
3. Warm audience set up
1. Setting up your ads at ad level
1. Video View Campaign
2. Traffic Campaign
3. Message Campaign
4. Lead Conversion Campaign
5. Sales Conversion Campaign
6. Lead Generation (Lead > Instant Form) Campaign: Setting up an instant form
7. Lead Generation Campaign: Zapier set-up with FloDesk
8. Lead Generation Campaign: Zapier Set-Up Example 2 (Kajabi)
9. Lead Generation Campaign Set-Up
10. Which campaign do you do if you can't use a pixel?
11. Duplicating
12. Learning phase
13. Setting your campaign budget for sales
1. Understanding your ads' performance
2. Troubleshooting: Lacking KPIs
3. Troubleshooting: Rejected ad
4. Troubleshooting: Learning limited
5. Troubleshooting: Ads not spending money
6. Troubleshooting: Results aren't matching in ad manager
7. Quick measurement with custom columns
8. Scaling your ad spend

About this course

Free
57 lessons
5.5 hours of video content

DIY Your Digital: Meta Ads for Business Owners

Course curriculum

🚨 Important Program Info 🚨

Community + Q+A Calls

Start here

Week 1: Setting The Stage

Week 1: Pixels

Week 3: Creative That SELLS

Week 4: Custom Conversions + Standard Events

Week 5: Campaign Set-Up

Week 4: Campaign Level

Week 4: Audiences At Ad Set Level

Week 4: Ad Level

Week 4: Setting Up Your Campaign

Week 6: Measuring Performance, Troubleshooting, Scaling + What's Next

About this course