Course curriculum

    1. Welcome!

    2. Your friendly reminder

    3. A tip for learning

    4. Trainings + group coaching call dates

    5. Housekeeping

    6. Facebook group

    7. Course breakdown

    8. Submit your Q + A questions here

    9. Become an affiliate and make 35% commission with us!

    1. iOS 14 changes going forward

    2. Domain verification

    1. Types of ad managers

    2. What to charge

    3. Setting expectations

    4. Basic business and ad account set-up

    5. Getting a client to add you as an admin on their account

    6. Facebook's ad policies

    7. What is a sales funnel?

    1. What is a pixel?

    2. Do I need more than 1 pixel?

    3. Installing a pixel

    4. Pixel Helper

    1. Standard Events

    2. Custom Conversions

    3. The difference between Standard Events and Custom Conversions

    4. Aggregated Event Measurement

    1. Different types of audiences

    2. Setting up custom (warm) audiences

    3. Setting up lookalike audiences

    4. Cold audience mining with Audience Insights

    5. Cold audience mining via ad set suggestions

    6. Setting up cold audiences

    7. Audience stacking

About this course

  • Free
  • 110 lessons
  • 15 hours of video content